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	<title>Aaron Brazell<title>&#187; employment</title>
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		<title>Working with Lijit</title>
		<link>http://aaronbrazell.com/2008/05/19/working-with-lijit/</link>
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		<pubDate>Mon, 19 May 2008 23:09:11 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Business]]></category>
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		<description><![CDATA[Today was the first day of retirement for me. Well, not technically retirement. Don&#8217;t I wish! But it is my first day of doing independent consultancy. My biggest client is also the company who I&#8217;ve been the biggest fan of during the past year. I discovered Lijit at Gnomedex last year. Their angle was what [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://aaronbrazell.wpengine.netdna-cdn.com/wp-content/uploads/2008/05/picture-2.png" alt="Picture 2.png" border="1" width="215" height="135" align="left" style="margin-right:5px; border:1px solid #ccc;" />Today was the first day of retirement for me. Well, not technically retirement. Don&#8217;t I wish! But it is my first day of doing independent consultancy.</p>
<p>My biggest client is also the company who I&#8217;ve been the biggest fan of during the past year. I discovered <a href="http://lijit.com">Lijit</a> at <a href="http://gnomedex.com">Gnomedex</a> last year. Their angle was what sold me.</p>
<p>Lijit is all about placing context around search. It can search across multiple points of contact &#8211; YouTube, Flickr, blogs, etc. Because it provides context, the Lijit Wijit provides a way for readers to search a site, all of the owners content or even all the content in the owners network of friends and contacts.</p>
<p>Because Lijit allows you to pull in all these contacts as well as points of content, it is able to provide a much more sane approach to search. Does this eliminate Google? No, not exactly. However, at the risk of sounding like <a href="http://calacanis.com">Jason Calacanis</a>, Google is filled with all kinds of irrelevant content as well as spam.</p>
<p>Take this for example. If you want to fix the problem of &#8220;too little virtual memory&#8221; on Windows, you can search Google for <a href="http://www.google.com/search?client=safari&#038;rls=en-us&#038;q=virtual+memory&#038;ie=UTF-8&#038;oe=UTF-8">virtual memory</a>, and get informational articles from Wikipedia, how virtual memory works, etc.</p>
<p>However, if you head on over to <a href="http://askdavetaylor.com">Ask Dave Taylor</a>, the cyber &#8220;you&#8217;ve got questions, I&#8217;ve got answers&#8221; man, and search his site with the Lijit Wijit, you&#8217;ll find his post right away.</p>
<p>While this seems trivial, it&#8217;s pretty important to know that the information you get is authoritative and that you can trust it.</p>
<p>Enough pitching.</p>
<p>Now that I&#8217;ve begun work with Lijit, I wanted to share it with everyone who was concerned about what I&#8217;d be doing next. This is one of those things and I couldn&#8217;t be more excited.</p>
<p>Plus, now <a href="http://learntoduck.com">Micah Baldwin</a> has been unseated as the <a href="http://learntoduck.com/douchebag/douche-bag">#1 douchebag</a> at Lijit &#8211; which is important.</p>
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