Premier League Teams Sponsorships
Have you ever wondered how much money every Premier League club earns through their sponsors this season? You most certainly are interested in quite staggering numbers. Recent research conducted by news outlet located in England, Sporting Intelligence has revealed that Premier League clubs are set to pocket a staggering amount of £281.8 Million thanks to their shirt sponsorship deals in the current 2017/18 season. Not so surprising, Manchester United’s club-record deal with an American automobile division of the manufacturer General Motors, Chevrolet remains the biggest deal in the Premier League. The Red Devils due to their Chevrolet sponsorship earns around £47 Million per year.
Manchester United and Chelsea Cashing the Most from Their Lucrative Deals
Manchester United’s rivals Chelsea are second with their sponsorship deal with a tire company Yokohama based in Japan’s capital city Tokyo. Chelsea thanks to the Yokohama sponsorship earns around £40 Million a year. Therefore, Manchester United and Chelsea make the most money from their shirt deals this season. However, every Premier League club is set to cash from their lucrative deals. Manchester United’s deal with Chevrolet is a seven-year deal from 2014 until 2021. Chelsea’s deal with Yokohama is a five-year deal from 2015 until 2020.
Premier League clubs are in fact making more than ever before through their sponsorship deals as sleeve sponsors enter the picture this current season the teams will fill their boots even more. It also seems like Manchester United is about to cash from another sponsorship deal with a popular dating app Tinder. Therefore, this club is the leading in terms of their earnings from the sponsorship deals closely followed by they rivals Chelsea.
Arsenal’s Five-Year Deal with the Fly Emirates
Arsenal’s long-standing sponsorship deal with the Fly Emirates is the third most expensive shirt sponsor at £30 Million per annum. Premier League clubs recently have smashed their own record for combined sponsorship deal since twenty participating clubs have generated £281.8 Million in the current season which is £55 Million more when compared to the previous season. This increase underlines those commercial strengths of the Premier League. Sixteen Premier League clubs have sponsors with their overseas headquarters based in countries like Japan, Thailand, the USA, China, The Philippines, Malta, Kenya and the United Arab Emirates.
These lucrative sponsorship deals affect quite everything in the club including their stadium, players’ earnings, marketing and everything else. Every club earns money from three fundamental streams including media income, commercial income that includes sponsors and matches day income including tickets, hospitality programmer and other. However, their sponsorship deals including shirt deals are often their biggest earnings component. In fact, the relative importance of their shirt deals has continued to grow at a rapid rate in the past six years. There is also a consistent pattern showing that some average club, in fact, makes more than one-tenth of the total amount earned every season from their sponsorship deals.
Manchester City’s Ten-Year Deal with Etihad Airways
Following Arsenal is Manchester City which has a ten-year deal with Etihad Airways. The club earns around £30 Million every year from their sponsorship deal. Arsenal is closely followed by Tottenheim which has a five-year deal with an insurance company AIA based in China. The club earns around £30 Million per year. Sixth is Liverpool with its sponsorship deal with the United Kingdom-based bank Standard Chartered. The club earns around £25 Million from their sponsorship deal.
Southampton earns around £6 Million from its deal with a telecommunication company located in the United Kingdom, Virgin Media. Leicester is sponsored by King Power Company located in Thailand and earns around £4 Million from their long-term sponsorship deal. Watford has a sponsorship deal with a finance company located in the United Kingdom FXPro and earns around £3 Million per year. West Brom earns around £3 Million from their deal with a Chinese located company Palm and Brighton earns around £1.5 Million thanks to their deal with the American Express.
Crystal Palace’s Sponsorship Deal with ManBetX
Crystal Palace really kicked off the current season with their brand new sponsorship deal with ManBetX. The club replaced their previous sponsor Mansion from which they earned around £5 million during the previous season. Their new sponsor is also a gambling brand based in the Philippines. The operator holds a major license from the UK Gambling Commission while primarily targeting betting customers from Asian countries. Crystal Palace will earn around £6.5 Million from their multi-year contract with ManBetX.
Betfair First to Secure a Premier League Sponsorship
Betfair which is now the part of the larger betting group Paddy Power Betfair group was the first betting company to secure its Premier League sponsorship contract back in the 2002/03 season. Gambling investments in the Premier League sponsorship deals have increased significantly before the current season even though the Football Association announced that they are ending its sponsorship deals with Ladbroke and other bookmakers. Today, they are nine gambling companies which are sponsoring the Premier League clubs with their collective investment of around £50 Million. This figure, in fact, represents a significant increase of £15 Million in comparison to money invested in sponsorship deals during the 2009/10 season.
Newcastle United’s Sponsorship Deal with Fun88
New Newcastle United‘s deal with Fun88 is the biggest in the club’s long and rich history. The club recently has completed their biggest deal after agreeing on a three-year contract with an online gambling company located in Asia offering live casinos, slots, and sports betting, Fun88. United’s commercial deal puts them into the top ten in terms of the size of their deal. The club will earn around £6.5 Million in the three following seasons.
Stoke City’s Sponsorship Deal with Bet365
Bet365 is a major gambling company based in the UK. It is one of the leading world’s online gambling companies with more than 19 million customers in two hundred countries. Stoke City club is based on bet365 Stadium, since 1997. The gambling operator is also the club’s sponsor. Stoke City will earn around £3.5 Million due to their three-year contract deal with Bet365 as announced at the beginning of the current season.
Swansea City Recently Signed Letou as the Club’s New Shirt Sponsor
International gaming company Letou recently has agreed on a deal to become the new sponsor of Swansea City club. Asian betting giant operator serves as the club’s main sponsor during the current and the next season since they signed a two-year contract. This major partnership will benefit both the club and the betting operator. Swansea City will earn around £4.5 Million from their Letou sponsorship deal.
Burnley and Dafabet’s Sponsorship Deal
A privately owned online gambling company located in the Philippines, Dafabet recently announced their investment into the Premier League club, Burnley. The club signed their record deal with the company at the beginning of the current season. Both parties will benefit from their two-year deal. The betting operator also agreed on sponsorship offered on all junior shirts as well. Burnley will earn around £2.5 Million thanks to their sponsorship deal with Dafabet.
Bournemouth’s New Sponsor M88
M88 is an Asia-based online gambling company. It was recently announced that the company will act as Bournemouth‘s new shirt sponsor for two years starting from the current season. This recent two-year partnership is the biggest in the club’s long and rich history as the club will earn around £3.5 Million in the current and in the following season. The online betting operator will also receive main branding pitchside at Bournemouth’s Vitality Stadium during live broadcasts of the Premier League matches.
Huddersfield’s New Sponsorship Deal with Ope Sports
Huddersfield Town was able to break two records in a short time, first Ope Sports was revealed as the club’s highest value partner and Aaron Mooy completed his record by moving to the John Smith’s stadium. Huddersfield recently has agreed on a brand new sponsorship deal with one of the leading UK online gambling sites, Ope Sport. The parties have signed a multi-year deal, so the club will earn around £1.5 Million per year.
SportPesa’s Deal with Everton
Major Kenyan gambling operator SportPesa decided to capitalize on the huge popularity of the Premier League in Kenya as well as the rest of the continent by becoming the sponsor of Everton for the current season. The company has been investing in Kenyan clubs for quite some time, but they recently announced their withdrawal from sponsoring local clubs due to the recently introduced a 35% betting tax by the government. Everton will earn £9.6 Million from their five-year deal with SportPesa.
West Ham’s Sponsorship Deal with Betway
Last year, major gambling company Betway announced their extension to their contract with the Hammers. Thanks to that deal the company will earn around £10 Million from the Hammers the current season. Back in 2015, Betway paid West Ham £6 Million from every season from 2015 to 2018.